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1 November 2011

Imerco's new customer club "Imerco+" exceeds expectations with more than 55,000 members only two weeks after start-up

As implied by the name, "Imerco+" is a club that provides its members with extra benefits. The extra benefits include cash benefits in the form of bonus points each time a member shops at an Imerco store as well as a number of exclusive VIP member offers.

"We are very pleased and proud that so many customers have chosen to join our customer club. And many new members join the club each day. The inflow of customers to "Imerco+" exceeds our greatest expectations," says Imerco's CEO, Villy Gravengaard.

In recent years, Imerco has successfully introduced new store concepts and ways of shopping in the housewares industry. Today, Imerco is Denmark's largest housewares chain, and during a period of generally sluggish consumer spending in Denmark, the Imerco chain has managed to grow year by year.

Mr Gravengaard continues: "Imerco+ is another example of how we constantly strive to increase customer satisfaction and loyalty. Members of Imerco+ receive a bonus on their purchases as well as exclusive VIP offers, special competitions with great prizes and invitations to VIP events all over Denmark."

Membership of "Imerco+" is free of charge and without obligation. To join the customer club, go to Imerco's website www.imerco.dk or visit your local Imerco store.

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