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5 January 2011

Imerco generates record Christmas sales

Imerco Holding A/S, Denmark's largest housewares chain by far, with 155 own stores nation-wide, ended the record year 2010 by generating historically high Christmas sales:

  • In the calendar year 2010, Imerco generated the highest revenue in company history, recording overall revenue growth of 11%.
  • The positive effects of Imerco's growth plan, Plan 100+, continued into the Christmas season quarter of 2010, when Imerco recorded a revenue improvement of 8%.
  • Imerco retains its guidance of further revenue and earnings growth in the 2010/11 financial year.

The record year 2010

Imerco recently ended the calendar year 2010 by generating the highest revenue in company history. Revenue rose by 11% during the calendar year. Management considers this performance highly satisfactory in light of the generally difficult conditions experienced by Danish retailers in 2010.

Record Christmas trade in 2010

The year 2010 ended with record high Christmas sales, resulting in overall revenue growth of 8%.

The positive effects of Imerco's Plan100+ for growth continued throughout the quarter with additional activities and significant sales initiatives. As a result, Imerco's Christmas trade was characterised by more lively demand from customers in general, which produced extraordinary sales growth.

Sustained growth expectations in 2011

Imerco expects to continue to record significant sales growth in 2011. Plan100+ will be continued with a high level of activity and significant sales initiatives. During the year, Imerco will launch a number of new initiatives, which will combine with the existing high level of activity to ensure significant sales growth.

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