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8 October 2011

Several significant new Imerco initiatives

New store opened in Helsingør, new nation-wide loyalty concept introduced and, as the first housewares chain in Denmark, Imerco launches Interest Free Credit (Rentefri Kredit)

Imerco Holding A/S, Denmark's undisputedly largest housewares chain, announces an update on its most recent initiatives:

  • Imerco continues to generate sales growth in 2011, and the opening day revenue of almost DKK 700 thousand recorded at the new, stylish store at Helsingør Bycenter confirms the positive trend.
  • Imerco recently launched a whole new loyalty concept, Imerco+, offering Imerco's members even more benefits when they shop at Imerco.
  • Imerco has also introduced Interest Free Credit (Rentefri Kredit) at all stores as the first and only housewares chain in Denmark to do so.
  • The new IT platform and central warehouse is now operational, and Imerco is set to reap great benefits from these initiatives going forward.
  • The recent initiatives have given Imerco an even better platform for generating further growth in 2011 and 2012 in an otherwise challenged retail market.

Sustained increase in revenue and market share in 2011

Imerco is continuing on the revenue growth track in 2011, improving on its 2010 record performance of 11% overall sales growth. Growth is generated on the basis of an aggressive sales strategy and intense customer focus, as Imerco has distributed advertising flyers almost every week of 2011, and every single store has supported the campaign by creating extraordinary customer experiences.

Imerco is dedicated to expanding its store network to 175 stores

With the most recent store opening, Imerco is now represented at 155 attractive locations all over Denmark. Imerco is ready to add more stores to its portfolio as soon as an opportunity to open a profitable store arises. Imerco expects that the store network in Denmark may be expanded to 175 stores within a few years.

New sales concepts strengthen Imerco's market position and sales potential

Imerco is currently launching a whole new loyalty concept, Imerco+, offering Imerco's members even more benefits when they shop at Imerco. Imerco expects this concept to yield several great benefits.

Imerco has teamed up with Ekspres Bank to introduce Interest Free Credit (Rentefri Kredit) at all stores as the first and only housewares chain in Denmark to do so. Imerco expects this concept to hold a substantial sales potential.

New IT platform and central warehouse significantly improves Imerco's competitive strength

Imerco recently completed an upgrade of its IT platform and finalised the implementation of a central warehouse in collaboration with Frode Laursen. Imerco is set to reap great benefits from these initiatives going forward.

Imerco Holding A/S is an 83%-owned subsidiary of the M. Goldschmidt Group.

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