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20 August 2011

Imerco to open new store at Helsingør Bycenter

Imerco, Denmark's largest housewares chain, has signed an agreement to open a new store at the Helsingør Bycenter shopping centre.

Imerco has explored the possibilities of opening a store in Helsingør for some time, and we are very pleased with finding such a central location. The store covers almost 200 sqm and will be fitted up to the standards of a modern and dynamic housewares store. The store is scheduled to open in September and will be supported by a large and well-structured opening campaign.

Over the past few years, Imerco Holding, the company behind the Imerco chain, has opened and taken over a number of housewares stores as part of a new, expansive strategy. Today, Imerco has nation-wide coverage in Denmark with 153 stores. Imerco plans to expand the store network in Denmark by an additional 20-25 Imerco stores in the years ahead.

Imerco Holding A/S is a 83%-owned subsidiary of the M. Goldschmidt Holding Group.

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