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27 December 2011

Imerco a/s acquires majority interest in design company erik bagger a/s

On 27 December 2011, Imerco A/S acquired a 70% interest in the Danish design company erik bagger a/s. The majority interest was acquired from M. Goldschmidt Capital A/S and, as a result of the transaction, erik bagger a/s will become a subsidiary of the Imerco group.

The acquisition will position Imerco even more strongly towards Danish consumers in search of design gifts, glassware and porcelain in Imerco's 156 stores all over Denmark.

erik bagger a/s will complement Imerco with broad know-how within design, product development and production of design gifts, glassware and porcelain. This know-how will add new opportunities and qualities to Imerco's future efforts to ensure that it has the industry's most attractive product offering for Danish consumers.

Since 2003, erik bagger a/s has designed and developed a wide variety of products with a typical, modern Scandinavian design expression that have a broad consumer appeal. For example, erik bagger a/s designed glassware, plates and cutlery in connection with the opening of the Copenhagen Opera House restaurant. This series has since become a great sales success in Denmark and internationally.

The acquisition will position erik bagger a/s even more strongly in the export markets and will serve to strengthen future sales developments. The partnership with Imerco will enable erik bagger a/s to strengthen its product development, thereby even further enhancing its export market potential.

Frederik Brønnum, managing director of erik bagger a/s, will join Imerco’s management board. He will be in charge of product development, sourcing and business and export sales.

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