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28 June 2011

Imerco to open new store in Lyngby Storcenter

Imerco, Denmark's largest housewares chain, has signed an agreement to open a new store at the Lyngby Storcenter shopping centre.

Undoubtedly, Lyngby Storcenter is among the best shopping centres in Denmark. Covering almost 300 sq.m., the new store will have an A-location in the part of the shopping centre that clearly has the largest number of incoming shoppers. About 35% of shoppers visiting Lyngby Storcenter use the entrances in the area where the store will be located. The new store will open in September 2011.

Over the past few years, Imerco Holding, the company behind the Imerco chain, has opened and taken over a number of housewares stores as part of a new, expansive strategy. Today, Imerco has nation-wide coverage in Denmark with 153 stores. Imerco plans to expand the store network in Denmark by an additional 20-25 Imerco stores in the years ahead.

Imerco Holding A/S is a 83%-owned subsidiary of the M. Goldschmidt Holding Group.

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